Networks and Infrastructure
Creating high-performance PR for network & infrastructure companies
The world of networks and infrastructure never stands still. At any one time there are always disruptive technologies or new enablers waiting in the wings to revolutionize how we communicate.
Frith PR lives and breathes telecom, working with multiple clients across the telecom networking and infrastructure spectrum. This means we know IPv4 from IPv6, we understand the implications of HSDPA rollouts and we watch the LTE bandwagon progress with interest.
More importantly, we put our knowledge of your business and your market to good use to reach your audiences and create great results.
Case Study: Tiscali International Network
The Challenge: Tiscali International Network (TINet), a wholesale telecom company, wanted to increase their presence in the US market and gain the name-recognition that they had developed in Europe.
The Solution: Frith PR worked with Tiscali International Network on their messaging, hitting upon their nimble, fast-moving qualities as a source of pride as well as a point of difference from their competitors. For the company's unveiling, it was decided that we would position the company as a fast-moving, feisty new challenger in the US market.
The Results: Frith PR set up nine meetings with the most influential telecom media in the United States on the basis of the 'launch' story which we created to fit the messaging. The media coverage positioned TINet perfectly as a new and interesting challenger in the market, with one observer saying that "Americans may never have heard of Tiscali International Network… but they soon will."
References
"The agency demonstrated excellent connections within the telecom media, and was able to set up media interviews and opinion pieces, even when we did not have exciting news to publicize.
One of the things that made the team easy to work with is that they understand technology. They did not require extensive explanations of our products; they understood right away."
Rebecca Rachmany, Product Marketing Manager, Flash Networks
"Other PR agencies could learn a lot from the team in terms of value for money, support and proactive attitude. Right from the outset, They have been instrumental in the successful execution of our communications plan for the year.
They are always very helpful and efficient in responding to our business needs. They provide a friendly and reliable service and are generally a delight to work with."
Paolo Gambini, Marketing & Business Development Director, Tiscali International Network
