Mobile Software & Apps
Creating high-performance PR for mobile software and applications
There are tremendous opportunities in the mobile applications world, but there are also tremendous pitfalls. As new companies are constantly emerging in this sector, it takes something special to make you stand out from the crowd.
In this sector, your profile is everything - you need to be taken seriously
by your audiences, whether they are operators, businesses or consumers.
As telecom specialists, Frith PR has an in depth understanding of the challenges and opportunities facing the wireless data industry and will execute a PR campaign guaranteed to give you an unfair advantage over your competitors.
Case study: Good Technology
The Challenge: Good Technology, the enterprise wireless messaging company, wanted to kick-start its sales in new geographies.
The Solution: Frith PR rapidly created a high-impact media and analyst campaign, starting off with a media and analyst tour designed to rapidly create awareness amongst many of the most influential influencers.
The Results: The highly successful launch caused Good Technology's office to be ‘inundated’ with sales leads and caused them to bring forward their planned reseller program by 6 months in order to cope with demand. According to industry analyst Nick Greenway of Datamonitor, Good Technology’s profile went from “…0-60 in a matter of months”.
Client References
"The team goes above and beyond to meet our communications objectives. They understand our business, they provide good quality advice; they're well connected to the media and they're truly a pleasure to work with.”
Sue Forbes, VP Marketing, Motorola Good Technology Group
"They did a great job managing the launch of our 'Mobile Earth' service for Vodafone. They managed to get very impressive coverage for us in all the leading publications in Europe and USA. The impact was great. A very good job indeed."
Ofer Tziperman, President, LocatioNet Systems Ltd
Journalist & Analyst References
"They know what they are doing. They are highly responsive to requests and they are effective in directing their clients' messages towards the right people."
Tony Cripps, Analyst, Wireless Software, Ovum
“I have dealt with the guys at Frith on their various clients for years. They are very knowledgeable about the telecom sector and well as being nice guys they are always helpful and efficient. They work to my deadlines and can be relied upon to provide me with good comment and opinion from their clients.”
Stuart Dredge, Mobile Media, Pocket Picks, What Mobile?
