Mobile Content

Creating high-performance PR for the mobile content sector

Frith PR creates high-performance PR for its mobile content clients.

Through our sole focus on the telecom industry, and in particular the wireless industry, we understand the mobile content industry and know how to successfully improve the profile of mobile content companies.

We talk to clients, journalists and analysts at eye-level about the issues in your industry - we understand the implications of EA's new dominance in mobile gaming and we understand the development of different mobile TV standards like DVB-H, DMB & MediaFLO.

Most importantly for you, we put this expertise to good use to dramatically improve your profile and drive your business forward.

Case study: End2End, Inc.

The Challenge: End2End, a leading provider of outsourced mobile content for wireless carriers, had strong presence in Europe, but the desire to raise awareness for the End2end brand in the US market, as it looked to focus more resources on the United States.

The Solution: Frith PR worked with End2End to create the right story to introduce them to the US market, choosing CTIA in San Francisco as the platform to launch the company. Despite having no brand awareness in the market, Frith PR successfully created over a dozen briefings with top tier media and analysts attending the show.

The Result: End2End experienced a very positive introduction into the US market with all top tier wireless publications in the United States, including Wireless Week, RCR Wireless and FierceWireless, covering End2End’s story. End2End experienced a rapid increase in awareness of their brand in the United States which kick-started their US business development program.

References

"The agency has worked closely with End2End to create an effective PR plan which addresses our business goals. As a result we have seen a significant increase in our market awareness and profile."

Jody Delichte, Communications Manager, End2End

“They have been instrumental in helping set the corporate agenda for iFone and establishing iFone as an industry leader in the wireless entertainment sector.

We have been very pleased with the work from them to date and I would have no hesitation in recommending them as a PR agency in the wireless sector.”

Enda Carey, Marketing Director, iFone