Handsets & Devices
Creating high-performance PR for mobile handsets and devices
Frith PR provides high-impact PR to launch new mobile handsets and devices.
As an agency totally dedicated to the telecom and wireless industry, Frith PR understands what is required to create a successful launch of your device.
Frith PR understands the different audiences that you need to target, consumers or enterprises, operators or the retail trade and the power of the blog ‘rumor mill’ when it comes to launching a new device.
Frith PR will put our expertise in this sector to good use to successfully launch your device to the market and keep its profile high.
Case study: OGO
The Challenge: AT&T Wireless, in conjunction with IXI Mobile and other partners, had developed a cellular messaging device, the Ogo, designed to appeal to the mobile youth market. Frith PR’s challenge was to highlight the role of IXI Mobile, whilst working within the strict guidelines of the carrier.
The Solution: Frith PR focused on pre-briefing the world’s most influential global journalists just ahead of the launch. Frith placed the launch of the Ogo, the first device of its kind, into a wider context for the industry and highlighted IXI Mobile’s importance in its development.
The Result: Global coverage for the Ogo was created in tier one publications such as Wall Street Journal, International Herald Tribune, The Register and Fierce Wireless. IXI Mobile was mentioned in well over 50 percent of the coverage worldwide, whilst other partners barely received a mention.
Client References
"They have consistently delivered positive results. They have provided us with valuable strategic advice and executed on their recommendations."
Tal Raeside, Vice President, Marketing & Strategic Development, IXI Mobile
“Frith has an excellent knowledge of our key media and has consistently provided strategic insight to our marketing campaigns.
Frith supported the launch of WiPOQ. The team helped us define our messaging and produce our press materials for the launch. They successfully worked with our international teams to produce some excellent coverage for the WiPOQ.”
Nigel Newby-House, COMsciences
Journalists & Analyst References
“The agency's knowledge about the industry and their clients in particular means that I am always interested to hear what they have to say and never feel they are making uninformed guesses – unlike some other PR agencies.”
Daniel Winterbottom, Analyst, Mobile Devices, Informa
“They showed a good understanding of the way journalists work and have always dealt with us in a professional and friendly manner. Recent dealings with Frith has resulted in meetings with a number of interesting clients.”
Total Telecom
