Fixed Line, Broadband & Broadband Media
Helping Firms Through the Collision of Telecom, Media and Internet
Telecommunications, Internet and media are colliding, creating a fascinating, fast-moving world, where new competitors can emerge in the blink of an eye.
With the technology and business smarts that comes from deep experience of the telco world, Frith PR is the best placed consultancy to help companies navigate through this changing, converging world.
Case study: SyncTV
The Challenge: SyncTV, a spin-off of Pioneer Electronics, wanted to raise awareness of its launch of an unlimited TV download service.
The Solution: Frith PR took a Web 2.0 approach to the SyncTV launch. We highlighted the most influential blogs of all of its competitors, created traditional and social media press releases, recorded a podcast interview with SyncTV, advised the creation of a corporate blog and a YouTube demo video, and pitched to top-tier bloggers and media for pre-briefings.
The Results: Within seven days of the launch, the phrase 'SyncTV' had 1.2 million entries in Google. 90% of the top 30 blogs we highlighted wrote about the launch. In the first two days after the launch, we received over 40 media and blogger requests to join the beta program, with many thousands more consumers applying to join the beta through the website.
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“We were very happy with the private beta launch. The publicity generated was beyond our expectations. One of the things I like about Frith PR is that they are really pro-active. They have smart and dedicated people who really want to help us to succeed.”
John Gildred, President, SyncTV
"The agency shows pro-activity and a dedication to the Axiom Systems account that no other agency had been able to demonstrate to us. They think out of the box to generate awareness of our company and products in a niche sector of the industry which generally suffers neglect from the IT and business press."
Martine Parsons, Marketing Director, Axiom Systems
