Launch new product or service

A well-received PR launch can give a new product or service the best possible start in life.

With the endorsement of the media and key industry analysts you can reduce the risk of a backlash or poor reception from your target audience.

As specialists in telecom, Frith PR has helped a number of clients launch products and services at regional and international levels.

We know how to create launches that will be interesting and meaningful to your target audience whether that is the trade, consumers or businesses.

Case study: WiPOQ

The Challenge: WiPOQ was being launched at 3GSM 2006 as a dedicated email and IM device. Frith PR needed to co-ordinate the global PR effort, bringing together internal teams from California, Tokyo and London along with local PR support from France and Spain.

The Solution: Frith PR set the targets for 3GSM and divided the activities amongst the different international teams. Frith PR created a media tour prior to the event so coverage would appear at the event; created the international media materials; created multiple interviews at the event.

The Results: Dozens of items of high-profile international media coverage generated during and after the show including coverage in respected international media such as Stuff, T3 and El Mundo.

References

“The agency has an excellent knowledge of our key media and has consistently provided strategic insight to our marketing campaigns.

They supported the launch of WiPOQ at 3GSM 2006. The team helped us define our messaging and produce our press materials for the launch. They successfully worked with our international teams to produce some excellent coverage for the WiPOQ.”

Nigel Newby-House, COMsciences

“We were very happy with the private beta launch. The publicity generated was beyond our expectations. One of the things I like about Frith PR is that they are really pro-active. They have smart and dedicated people who really want to help us to succeed.”

John Gildred, President, SyncTV