Frith PR to Run North American PR for DeviceAnywhere
SAN FRANCISCO, CA - July 14, 2008: Frith PR, the telecom, wireless and social media PR consultancy will handle the North American campaign for DeviceAnywhere, a San Mateo-based mobile application development solutions provider. Frith PR has been commissioned to further establish the graduated start-up’s position within the application development market.
Frith PR will manage a campaign combining social media efforts and traditional media outreach. Leading the account are Frith PR Principal Martin Smith and Account Development Michaella Goldner, who will report directly to Leila Modarres, Director of Marketing, and Randi Whitcomb, Marketing Manager, at DeviceAnywhere.
DeviceAnywhere provides an online service that provides access to over 1000 real handsets, on live worldwide mobile networks, remotely over the Internet, meeting all development, porting, testing, and monitoring needs. Developers can test phones online as if the device were in their hands, such as pressing device buttons, tapping touch screens, connecting/disconnecting the battery, and listening to ringers and speakers.
The agency's Principal, Martin Smith, commented: “DeviceAnywhere is a pioneer within the mobile application development market, and our team is eager to work hard to further establish and elevate their position as a global leader.”
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About Frith Public Relations
Frith PR is the North American subsidiary of Sonus Public Relations, a global telecom and wireless PR consultancy. Sonus PR also has offices in London, the heart of Europe’s media and marketing industries and in Singapore, the focal point of pan-Asian business. The agency was set up to provide a unique, expertise-led PR agency focused purely on telecom and wireless. The agency's belief is that ‘Technology’ has become too large and pervasive for any one person or agency to be a ‘Technology’ expert. This targeted approach has allowed us to develop close links with media, analysts and event organizers.
About DeviceAnywhere
DeviceAnywhere is an award-winning product that provides convenient and cost-effective end-to-end solutions for mobile content development, monitoring, testing and deployment – enabling application developer to bring better content to market faster than ever before. Its unique Direct-to-Device™ technology provides access to real handsets in live global networks, from anywhere. DeviceAnywhere currently supports 1500 devices on more than 25 different carrier networks worldwide, with locations in the U.S., U.K., Canada, France, Germany, and Japan. To learn more about DeviceAnywhere – and to sign up for a free, three-hour trial – please visit www.deviceanywhere.com.
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For further information please contact:
Michaella Goldner
Tel: (415) 830 4530