Frith PR Wins North American Brief for Tiscali International Network
San Francisco, March 1, 2007: Frith PR, the telecom and wireless PR consultancy, has been handed the North American brief to raise the profile of Tiscali International Network, the carrier arm of Tiscali Group. Frith PR will begin working with the company with immediate effect to develop its North American PR strategy and secure its position within the US telecommunications market.
Tiscali International Network has signed up Frith PR to manage a campaign incorporating media relations and analyst relations. The Tiscali International Network account lead will be Frith PR Principal Martin Smith who will report directly to Maria Grazia Angei, Marketing Communications Manager at Tiscali International Network.
Tiscali International Network provides wholesale telecoms services to carriers, service providers, and content providers across Europe and North America. The company has a network which spans 16 countries and a customer base which includes brands such as Yahoo!, Telewest and ntl.
The agency's Principal, Martin Smith, commented: "Tiscali is a respected household name in the European market. We are glad to be working with Tiscali International Network to help build the respect for the carrier in the North American market.”
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About Frith Public Relations
Frith PR is the North American subsidiary of Sonus Public Relations, a global telecom and wireless PR consultancy. Sonus PR also has offices in London, the heart of Europe’s media and marketing industries and in Singapore, the focal point of pan-Asian business. The agency was set up to provide a unique, expertise-led PR agency focused purely on telecom and wireless. The agency's belief is that ‘Technology’ has become too large and pervasive for any one person or agency to be a ‘Technology’ expert. This targeted approach has allowed us to develop close links with media, analysts and event organizers.
About Tiscali International Network
Tiscali International Network (TINet) is the only carrier exclusively dedicated to the wholesale IP/VoIP-MPLS market and has network presence and customers in EMEA, Americas and APAC. TINet provides ISPs with reliable connectivity to the Internet within 7 working days and gives content providers direct reach to all major eyeball networks. TINet guarantees customers proactive management of SLAs and protection from DDOS attacks. TINet has achieved over 200% growth in traffic every year of its existence and has developed a sustainable and growing wholesale business. For more information please visit www.tiscali.net
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