Frith PR Wins CTIA Brief for End2End

San Francisco, October 2, 2007 – Frith PR, the telecom and wireless PR consultancy, has been chosen to promote End2End, a part of the MACH Group, at CTIA Wireless IT & Entertainment 2007 in San Francisco. End2End will be among close to 200 exhibitors at the show, which will be held in the Moscone Center of San Francisco from October 23-25, 2007.

Frith PR will work closely with End2End to increase their awareness in the North American market and announce some major news timed to co-incide with the show.  End2End is Europe's leading provider of managed service solutions for mobile data, powering the delivery of data services and content across more than 50 mobile operators in 20 countries on 5 continents.

Martin Smith, Principal of Frith Public Relations commented: “We are happy to be working on this project for End2End. We are eager to raise their profile and build excitement around them at the show.”

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About Frith Public Relations

Frith PR is the North American subsidiary of Sonus Public Relations, a global telecom and wireless PR consultancy. Sonus PR also has offices in London, the heart of Europe’s media and marketing industries and in Singapore, the focal point of pan-Asian business.  The agency was set up to provide a unique, expertise-led PR agency focused purely on telecom and wireless. The agency's belief is that ‘Technology’ has become too large and pervasive for any one person or agency to be a ‘Technology’ expert. This targeted approach has allowed us to develop close links with media, analysts and event organizers.

About End2End

End2End enables operators to dramatically increase revenues by reducing the complexity of creating sophisticated mobile games offerings or other mobile content delivery services. End2End’s outsourced solutions enables operators to create more in-depth and loyal relationships with their most profitable customers. End2End is an independently operating company within the MACH Group. MACH is the leading data clearing and financial settlement company for roaming.

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