Frith PR Launches Pioneer Electronics Spin-Off SyncTV
San Francisco, 26 November 2007 – Frith Public Relations last week launched the private beta of SyncTV. SyncTV, a Pioneer Electronics spin-off, had appointed Frith PR following a competitive pitch involving ten local agencies in August 2007.
Frith PR was commissioned to raise awareness of SyncTV’s launch of a service which gives consumers home-theater quality TV shows on an unlimited download basis. The account is headed up by Martin Smith, who reported directly to John Gildred, President of SyncTV.
In preparation for the launch, Frith PR took a Web 2.0 approach. Frith PR’s SyncTV team highlighted the most influential blogs of all of its competitors, created both traditional and social media press releases, recorded a podcast interview with SyncTV, advised the creation of a corporate blog and a YouTube demo video, and pitched to top-tier bloggers and media for pre-briefings.
Seven days after SyncTV’s launch, the phrase 'SyncTV' had 1.2 million entries in Google. 90% of the top 30 blogs highlighted wrote about the launch. In the first two days after the launch, Frith’s SyncTV team received over 40 media and blogger requests to join the beta testing program, with many thousands more consumers applying to join the beta through the website.
Frith PR’s Principal, Martin Smith, commented on the launch’s success: “We are very proud that Pioneer Electronics chose us for the launch. The technology and business savvy we have gained from the telecom world puts us in a strong position to launch companies at the crossroads of telecom, media, and Internet. I strongly suspect that SyncTV will become a household name before too long. ”
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About Frith Public Relations
Frith PR is the North American subsidiary of Sonus Public Relations, a global telecom and wireless PR consultancy. Sonus PR also has offices in London, the heart of Europe’s media and marketing industries and in Singapore, the focal point of pan-Asian business. The agency was set up to provide a unique, expertise-led PR agency focused purely on telecom and wireless. The agency's belief is that ‘Technology’ has become too large and pervasive for any one person or agency to be a ‘Technology’ expert. This targeted approach has allowed us to develop close links with media, analysts and event organizers.
About SyncTV
SyncTV was created to give consumers the highest-quality and most flexible TV download service available. The service works on Windows PCs, Macs and Linux PCs. Because SyncTV was designed to work directly on other consumer audio-visual products, SyncTV will work on more and more devices in the future, including TVs and portable players. The company uses an open-standards DRM called Marlin and publishes all our open-standard protocols and data formats.
SyncTV, Inc. is a subsidiary of Pioneer Research Center USA, Inc., and is headquartered in San Jose, California.
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